Articles written by Mary Yerkes

Green is going to the dogs. Dog owners everywhere are making eco-friendly choices for a happy, healthy "green" dog.

May 30, 2009 - Mary Yerkes

Advertising account executives control advertising dollars. A magazine's media kit must give them everything they need to know to place an ad on their client's behalf.

Feb 16, 2009 - Mary Yerkes

Your editorial concept is your guiding light. It impacts your every decision and keeps you on course. Here's what you need to know about creating yours.

Feb 7, 2009 - Mary Yerkes

Most magazine start-ups fail -- many after their first issue. Will yours be one of them?

Jan 24, 2009 - Mary Yerkes

Effective anecdotes do more than entertain readers. They reveal truth and evoke an emotional response in readers that draws them in and keeps them reading to the end.

Jan 18, 2009 - Mary Yerkes

When it comes to magazine publishing, where does one begin? WOW! Women on Writing founder and CEO Angela Mackintosh offers some practical advice.

Jan 1, 2009 - Mary Yerkes

Wow! Women on Writing went from a start up e-zine with no readers to a Writer's Digest 101 Best Websites for Writers in a little over two years. Here's how they did it.

Jan 1, 2009 - Mary Yerkes

What works for your stock portfolio works for your freelance business, too. Savvy writers diversify to keep those freelance dollars coming in during a recession.

Dec 21, 2008 - Mary Yerkes

Renegade writer Linda Formichelli breaks all the rules of magazine publishing. Yet, she manages to write for top national magazines. Here's how she does it.

Dec 9, 2008 - Mary Yerkes

Writers need expert sources to make their articles come alive. But where does a writer go to find expert sources? It's easier than you might think.

Dec 3, 2008 - Mary Yerkes

More magazines are running profiles of intriguing, larger-than-life personalities than ever before. Here's how you can cash in on this flourishing market.

Nov 29, 2008 - Mary Yerkes

Trade magazines pay well and can provide a steady stream of cash for magazine writers. Learn how to boost your income with trade journalism.

Nov 26, 2008 - Mary Yerkes

Looking for a little serenity this holiday season? To promote her new book, New York Times bestselling author Sherryl Woods created a virtual online holiday oasis.

Nov 8, 2008 - Mary Yerkes

Linda Joy Myers, Ph.D., MFT, is the founder and president of the National Association of Memoir Writers and author of Becoming Whole: Writing Your Healing Story.

Oct 29, 2008 - Mary Yerkes

Linda Joy Myers, Ph.D., MFT, is the founder and president of the National Association of Memoir Writers and author of the award-winning book, Don't Call Me Mother.

Oct 11, 2008 - Mary Yerkes

You have one chance to make a good first impression with an editor. Make it count! Learn to craft queries that rise above the competition and grab an editor's attention.

Sep 17, 2008 - Mary Yerkes

An email signature line is a marketing opportunity. Smart freelance writers use it to generate new leads, highlight their accomplishments, and build their brand.

Sep 14, 2008 - Mary Yerkes

Sibling rivalry -- jealously and competition between siblings for their parents' love, affection, and attention -- can create conflict in any home. What's a parent to do?

Sep 11, 2008 - Mary Yerkes

Are you a victim of domestic violence? Chances are your pets are, too. Studies reveal widespread animal cruelty and abuse related to incidents of domestic violence.

Sep 8, 2008 - Mary Yerkes